Shopping for kids clothes can be fun and adventurous. There are so many great brands that are making high quality clothes with whimsical designs using fun themes, cute characters and adorably saying.
When our first child was born and we began shopping for clothes for our baby girl however, it quickly became apparent that the selection of high quality baby clothes came primarily from western brands.
Why is that?!?!
That’s when the idea for Ganas Kids first came to us.
As a baby apparel and kids clothing brand that celebrates Asian cultures, we knew that we wanted to incorporate Chinese wording and characters into our designs. We thought a lot about how to develop this concept in a playful manner.
Our Hou Duckie design is an attempt to infuse Chinese character influence into our graphic designs. It is a play on words from “hou duc yi” which is “cute” in Cantonese. You can often hear people commenting “hou duc yi” when they see newborn babies which is why it is a perfect saying for us to develop into our designs.
That Duck is a homonym for the word “duc” worked out fabulously in the design. It doesn’t hurt that rubber ducks are an iconic childhood (bath) toy….
… and that Hong Kong people love them.
In our initial design, we decided to use the silhouette of the duck body to make sure that there was no confusion about the design of the character. We played around with the color of the rubber duck but decided to stick with a more traditional bold yellow color which was a strong contrast from the character design.
For the Chinese characters, we decided on a somewhat traditional font to give the graphic a classic feel.
The final design was something that we fell in love with right away. After placing an initial order for short sleeve bodysuits and tees, we decided to extend the design and include long sleeve items as well.
This design will always hold a special place for us because I think it was the first one that we developed where we saw a real emotional reaction from our customers and they really responded to our designs and our design concept.
What do you think?
Let us know by reaching out to us on FB or via email at firstname.lastname@example.org